Split Mission St. by William Duff Architects

A industrial-inspired concept for a high-volume fast-casual restaurant.

Title:: Split Mission St.
Architect:: William Duff Architects
Category:: Commercial/; Hospitality
Building style:: Industrial
Photographers:: Eric Rorer

For Good Food Guys’ second location in San Francisco’s SoMa District, Split Mission St., they asked us to adapt the butcher-shop look of their original location to fit the industrial feel of the new neighborhood.

Our design maximized the variety of seating types to respond to this location’s extended evening hours and new breakfast service, and created an accommodating, open area for customers waiting for carryout lunch. A soffit over the counter and kitchen prep area doubles to conceal mechanical equipment and provide wayfinding, while custom walnut rustic oak furniture and millwork contribute to the welcoming feel of the light-filled restaurant. A colorful mural by San Francisco artist, Chris Lux, greets guests on the feature wall and sets the mood.

Credits /

General Contractor: Gotham Bay
MEP Engineer: Tantech Engineers
Mural Artist: Chris Lux
Photographer: Eric Rorer

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William Duff ArchitectsArchitects

William Duff Architects

Architects

San Francisco, San Francisco, California

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William Duff Architects. William Duff Architects (WDA) designs thoughtful, timeless architecture shaped by clarity, craftsmanship, and a deep connection to place. Founded in San Francisco, the firm works with clients across diverse regions to create enduring residential and hospitality environments tailored to each client’s story and vision. Their work responds to context with an artist’s sensibility—knowing when restraint strengthens a design and when expression brings it to life. With capabilities across multiple sectors, the firm is particularly recognized for its design leadership in high-end residential and hospitality environments. Backed by deep technical expertise and disciplined project management, WDA approaches every project as a collaborative partnership—prioritizing service, communication, and thoughtful execution from concept through completion.